A Beer Brand that Improves Appearance + Slows Aging?!
Can this new beer really deliver the fountain of youth?? There’s a new trending belief in Japan that orally consuming collagen, a protein found in connective tissues, can make your skin more beautiful. As humans age, the body’s supply of collagen is reduced, which is one of reasons why wrinkles might appear. Many Japanese women buy collagen-rich supplements such as pills, powders and food in an effort to preserve their youthful glow. This new light beer is called Precious, sold by Suntory, contains two grams of collagen per can, along with five percent alcohol, and clearly is targeted at women. The company’s first commercial promoting this product features model popular Anne Nakamura and comedian Ken Watanabe, who declares that “guys can tell if a girl’s taking collagen or not.” Before you get your…
