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May 7, 2015

NEW TV Show ‘Kid Kulinaire’ makes Healthy Foods FUN for Kids!

VERTEX Foods is proud to announce our support of Kid Kulinaire + their mission to help make healthy eating FUN for kids!

KID KULINAIRE logo

This past weekend the Kid Kulinaire team shot the pilot episode for their new TV series down in Orlando, FL, and as an official sponsor VERTEX Foods’ products were used in one of the healthy Protein Power Wrap recipes prepared on the show, as well as to keep the Cast + Crew well fueled (and happy) while they worked.

CHEF BRAIN sampling vertex foods

FUELED UP + ready to GO! Chef Brian with his PROTEIN 26 Atomic Chocolate shake + Protein Power Wrap (also made with PROTEIN 26).

We sent star + creator of the show, Chef Brian, our best selling PROTEIN 26 Shakes to sample in Atomic Chocolate + Butterfinger Booyah! flavors, along with some of our new PUSH Protein Cookies and here’s what he had to say about them:

“A few moments ago I just received your package, thank you for rushing it here. I had to try a cookie because I was still a bit nervous since I had not sampled the products but Jeannie was absolutely right they are terrific. I was truly impressed, being a Chef, I made a shake to the letter of the recipe using the water suggestion since it is the hardest to make a delicious shake with powder mix (for blending and full flavor) and it was a WOW! The products truly hold up to their claim!”   – Chef Brian

As part of the behind-the-scenes shoot designed to help summarize the whole story behind the ‘Kid Kulinaire’ show concept + creation, VERTEX Foods’ Director of Marketing, Brittany, was skyped in to be a part of several scenes + represent VERTEX as a show sponsor.

KK shoot - brittany


Patrick is an amazing kid and was my sous chef on the shoot (he is the young boy in the yellow t-shirt). Patrick and his dad came out to the shoot as Patrick wants to be a chef. Kid Kulinaire is all about families coming together and this is an amazing loving family who embodies our mission to help all families achieve. Thank you Patrick for all your help and we can't wait to have you back in the trenches with us preparing foods with all of us.

“Patrick is an amazing kid and was my sous chef on the shoot (he is the young boy in the yellow t-shirt). Patrick and his dad came out to the shoot as Patrick wants to be a chef. Kid Kulinaire is all about families coming together and this is an amazing loving family who embodies our mission to help all families achieve. Thank you Patrick for all your help and we can’t wait to have you back in the trenches preparing foods with all of us!”  [-Chef Brian]

 

KK shoot - behind the scenes

Welcome to the set! Chef Brian not only used our great tasting PROTEIN 26 powder to blend up shakes on the show, but also to make a delicious Protein Power Wrap with major kid appeal!

 

KK shoot - kraft svc table

Cast + Crew stayed fueled + energized during filming with PROTEIN 26 Shakes in best selling Atomic Chocolate + Butterfinger Booyah! flavors, along with a variety of PUSH Protein Cookies. Both kids + adults LOVED them!


 

So what’s ‘KID KULINAIRE’ all about?

Genre:  Family/ Food/ Scripted Reality

Synopsis: The set is as much a part of the show as the cast and animated characters, because this is a family/kids cultural interactive family show, with all the fun and wacky gadgets that you might see on any Nickelodeon TV set, as well as scripted reality show that follows a single Hispanic mother of two girls Mari (5yr), Alysia (9yr) and her imaginary friends as they all get to know her favorite celebrity TV culinarian Chef Brian.

We follow Alysia as her imaginary friends help her to navigate, learn and experience what it’s like to spend family time (in a not so perfect world) making healthy choices in food and fitness, while having fun. On the cooking show stage, the gadgets are to aid in giving visually fun demonstrations on everything from how food works with your body, safety, sanitation and how food interacts (food science) in a kitchen, in order that our viewers will retain more of the information through our unique brand of humor, chefs, celebrity hosts and animated characters. The show can best be summed up as a scripted reality version of Home Improvement/ Tool-Time meets Nickelodeon, a dash of Dr. Oz, with a culinary theme. The set is a living, breathing, ever-evolving entity with a life of its own.

The show is shot from a direct TV show perspective while on the set. The rest of the show is shot from a third person perspective as in a Scripted Reality TV show (Property Brothers). While on the set, the host and co-host of the show teach and demonstrate to the studio audience (which can be seen in some shots in the show). When off the set, the perspective is a real world view of the cast and crew during their off time (at school, school activities, home, hanging with friends, at play, etc.) and not as perfect role models, but as ordinary people with families, kids and adults dealing with daily life experiences.

Each of the animated characters (Alysia’s imaginary friends) has an individual and distinct personality. Sometimes they are role models, while others they take turns helping with challenges covering a wide range of cultures, ethnicities, languages and backgrounds. These characters will help make learning fun and easy to remember for kids and their parents.